Our Story
It began as a prison yard routine. Now, it’s a movement transforming lives.
Rudy O’Halloran didn’t set out to start a run club. He just needed a way to survive.
While serving time in prison, Rudy found himself spiraling. That’s when another inmate introduced him to a simple prison yard routine - bodyweight exercises, and laps around the yard at 5AM in the morning.
It wasn’t much, but it gave him something vital: discipline, structure, purpose, and a reason to show up each day.
That routine changed everything, and taught him the power of discipline which transferred in to other aspects of his life such as reading and education.
When Rudy left prison, he carried that discipline with him. It helped him rebuild his life. And eventually, it gave him the idea for something bigger, a community built around movement, support, and rising over life’s challenges.
And that's how RocUp was born..
ROCUP is short for Rise Over Challenges is a free run club that brings hundreds of people together each week. Some come to chase PBs. Others walk, run, or simply show up to feel a part of something.
The vibe is different. There’s music. There’s community. And there’s no pressure to be anything but yourself.
It’s about giving people the tools and support to move through whatever they’re facing.
It’s more than running.
The GYMSHARK LINK UP!
We are proud to announce that ROCUP is now partnered with Gymshark, a brand that has the same passion for fitness and community!
In November 2023, Rudy launched the first ROCUP run with just 17 members. Today, ROCUP attracts over 250 runners every weekend, showing the strength of our community and the infectious vibes that keep people coming back. Rudy’s running journey started during a tough time in his life when fitness became his way to rise over challenges. Recognising the power of community, Rudy saw the potential to help others on their own journeys—and that’s how ROCUP was born!
