More than running, theres levels to this ish..
Founded by Rudy O’Halloran.
ROCUP was born in BIRMINGHAM and has recently expanded into LONDON - NEW City, Same Vibe.
Bringing people together through the power of running, a community that is built on the ethos of Rising Over Challenges.
Our mission is simple: Make Fitness the New Cool.
We’re a community.
Originally from Birmingham, Rudy moved to London to start his career as a personal trainer. Though successful, he felt something was missing. He never found the sense of community he craved—until he joined a run club and experienced the power of belonging. Inspired by this, Rudy returned to Birmingham and created ROCUP.
At ROCUP, it’s more than just running. It’s about personal growth, both mentally and physically. Whether you're looking to push your limits or simply find your people, ROCUP is where it all comes together.
Team ROCUP
ROCUP’s success is not just due to Rudy’s vision but also to the dedicated core group of individuals who have supported and perfected every element of the ROCUP weekly events. Amongst them is Rudy's co-founder Seb Mills, who brings a decade of experience working in some of the most exciting fitness brands globally. Seb's expertise in the fitness industry has been instrumental in bringing Rudy's vision to life.
With several events each week, ROCUP is revolutionising the running scene in Birmingham and beyond.
The GYMSHARK LINK UP!
We are proud to announce that ROCUP is now powered by Gymshark, a brand that has the same passion for fitness and community. This partnership marks a full-circle moment for our co-founder, Seb, who was one of the original team members who helped build Gymshark from the ground up.
Together with Gymshark, we’re taking ROCUP to new levels and creating even more opportunities for our members to rise over their challenges.
In November 2023, Rudy launched the first ROCUP run with just 17 members. Today, ROCUP attracts over 250 runners every weekend, showing the strength of our community and the infectious vibes that keep people coming back. Rudy’s running journey started during a tough time in his life when fitness became his way to rise over challenges. Recognising the power of community, Rudy saw the potential to help others on their own journeys—and that’s how ROCUP was born!
